ALX’s powerful, inclusive ecosystem is shaped by women boldly reimagining leadership, championing innovation, and creating pathways for the next generation — proving to us that in a world where innovation collides with inclusion, transformative impact is born.

From driving innovation to mentoring the next generation, these powerhouse women at ALX aren’t just doing the work — they’re building Africa’s future. Through their stories, you’ll see the real, raw impact of what it means to lead with purpose, break barriers, and champion change in tech, entrepreneurship, and leadership.

Starting this week, we’ll be unveiling the faces and stories of some of ALX’s remarkable women leaders in a special spotlight series on our socials and here on the blog. Here’s to recognizing and celebrating the voices shaping a more inclusive, empowered future.

Meet some of the women behind the movement here at ALX Africa.

Shana-Michelle Rabonda: Chief Operating Officer, ALX Africa

Shana-Michelle Rabonda’s personal story underlines the vital need for gender diversity in technology. A Computer Science graduate, Shana remembers being one of only a handful of women in her university programme and the challenges that came with that isolation. Now as COO at ALX Africa, she uses those experiences to create opportunities and inclusive spaces for women in tech.

“Societal norms continue to steer women away from tech, but at ALX, we tackle this from day one,” she states. Through initiatives like dedicated tech cohorts for women and flexible learning programmes, Shana is creating pathways for more women to enter—and thrive—in technology.

With half of ALX participants being women, Shana is proud of the organisation’s efforts. “We don’t just include women; we actively empower them to lead and succeed,” she says. Her vision for ALX extends beyond mere representation; it’s about systemic change. From creating lactation rooms for mothers to self-paced learning opportunities, these systems allow women to balance multiple life priorities while reaching their goals.

For Shana, the ripple effect of each learner’s success is the most rewarding part of her work.

“There is something endlessly inspiring about seeing young women confidently step into roles that challenge biases and reshape industries,” she says.

Naima McLean: Vice President of Creative Economy, ALX Africa

Naima McLean is creating a future where African women lead and excel in the creative economy. With over 20 years of experience spanning creativity, business strategy, and leadership, her work at ALX focuses on helping women turn their talents into powerful movements.

Women, Naima believes, have always been inherent creators. “Historically, women have been the custodians of culture and the backbone of industries like textiles and fashion. Today, they are driving digital media and tech-based innovation,” she says. Yet their ability to reshape narratives and drive solutions extends well beyond traditional sectors.

“Women are reimagining possibilities, and that is the very essence of leadership.”

Naima’s work at ALX encourages women to pursue creative careers with impact. She actively demystifies the industry, showcases successful role models, and highlights the economic and social value of creativity. “By providing resources and lifting the veil on how to monetise work, we’re making creative careers accessible,” she explains. 

At the heart of her mission is amplifying women’s voices and creating opportunities for their stories to shine. “The rise of independent creators and purpose-driven consumerism gives women a powerful platform to lead change,” adds Naima. “The intersection of technology, finance, and evolving consumer values presents a massive opportunity for women to lead, create, and shape the future.”

Her philosophy is simple but powerful.

“Run toward your fear—there is power and freedom on the other side.”

Ruby Igwe: General Manager, ALX Nigeria

Ruby Igwe’s leadership story with ALX is defined by resilience, vision, and an unrelenting commitment to create opportunities for African youth. Under her leadership as the General Manager of ALX Nigeria, the organisation has become a dynamic tech, career, and venture-building community of practice and a leading talent development hub, part of a network of thriving hubs in eight African countries. 

Ruby’s own path has shaped her approach to this mission. “I joined ALX because I believe in the power of quality service, infrastructural development, and the opportunity to transform lives,” she shares. This belief stems from her experiences navigating law school, taking on multiple jobs, and later leading large-scale media and public sector projects. For Ruby, ALX offers a unique opportunity to merge her passion for leadership and development with tangible impact, providing the access, support, and systems that enable young people to thrive. 

One of Ruby’s proudest achievements is driving ALX Nigeria to scale rapidly while maintaining quality. “It has been incredibly rewarding to see thousands of young people placed into jobs or entrepreneurial ventures,” she says. Yet, as rewarding as the rapid growth has been, challenges—such as navigating a diverse, high-energy team and evolving tech landscapes—have demanded adaptability and innovative solutions.

​​Ruby highlights the immense potential within Africa’s burgeoning tech ecosystem, noting a remarkable push for gender inclusion.

“While increasing numbers of women are pursuing careers in tech, we still face systemic barriers such as access to funding, unconscious bias, and limited representation in leadership,” Ruby explains. ALX actively addresses these by providing scholarships for women, fostering mentorship networks, and creating a community where women can see role models and feel empowered to succeed.

“We don’t just train women – we invest in them to lead, innovate, and challenge the status quo.”

Ruby believes that ALX’s unique success lies in its emphasis on mindset transformation. “We instill an entrepreneurial approach to problem-solving, leadership, and adaptability. Our emphasis on community, real-world application, and lifelong learning ensures our learners are not just job-ready but future-ready,” she says. 

Her leadership is truly captured in her vision for inclusion. She highlights ALX’s commitment to breaking down systemic barriers for women, through mentorship networks, scholarships, and role models. “We are not just training women; we are investing in them to lead, innovate, and challenge the status quo,” she says. For Ruby, the joy of watching women step into their power is unmatched.

Jahira Martins: Director of Sales & Marketing Automation, ALX Africa

Jahira’s passion for technology was sparked by a love for processes and automation, where creativity and logic intertwine. Encouraged by a supportive partner already in the field, she dove into tech with a mix of curiosity, determination, and a little bit of luck to get through that first door.

Achieving meaningful progress in tech requires inclusivity, says Jahira.

“The tech industry will continue to be at the forefront of some of the most life-changing innovations that we will see in the coming decades. We certainly can’t get there if we leave women behind.”

Jahira is passionate about dispelling the stereotypes around tech. For example, not all tech roles demand engineering or mastery in math, she explains. Fields like CRM specialisation, data analysis, and sales operations offer thriving opportunities, and Jahira’s own career in automation is a testament to this diversity.

Jahira calls automation in sales and marketing a “game-changer,” allowing businesses to scale exponentially with minimal intervention, while reshaping the role of business development and go-to-market strategies. She believes this relatively new space in the tech world presents a perfect opportunity for women to lead, create, and innovate as so much still needs to be developed and tested. “Automation is still evolving. Women have the creativity and vision to shape its future – and who better to bring those brilliant ideas to the table?”

Beyond her work, Jahira is the founder of a nonprofit in Cabo Verde focused on empowering women and youth through art, community, and hospitality. Her upbringing as a ‘third-culture kid’, moving frequently across countries, shaped her worldview and deepened her commitment to creating opportunities for others.

She lives by the words of J.K. Rowling’s Albus Dumbledore, “It is our choices that show what we truly are, far more than our abilities.” It’s a philosophy that fuels her efforts to empower Africa’s next generation of change-makers, proving that daring to be more starts with making bold choices.

She believes the unique combination of world-class programmes, a vibrant community, and its team’s genuine empathy fuel ALX’s ability to transform lives. “We don’t just teach skills; we build mindsets and foster pride and excitement in our learners. Everyone here is rooting for their success.”

Katia Igori: Talent Acquisition Lead, ALX Africa

For Katia Igori, creating inclusive workplace opportunities for women is not just a goal but a reality she works towards every day. As Talent Acquisition Lead at ALX, Katia leads initiatives to attract and empower women in tech and leadership roles, ensuring they feel supported and valued.

Katia’s approach to hiring is intentional and creative. “It’s not just about posting job ads,” she says. “We showcase real examples of women thriving here—whether it’s through blog stories, events, or social media. Representation sends a clear message that this is a place where women belong and have a voice.”

Women entering tech, Katia believes, bring unique perspectives that are invaluable. “Tech thrives on fresh ideas, and women bring something no one else can replicate,” she says. To thrive in the industry, she advises women to build strong communities of mentors, turn setbacks into stepping stones, and advocate boldly for opportunities for themselves.

“The most rewarding part is seeing women break barriers and step confidently into roles they once thought were unattainable,” Katia says proudly. Knowing she plays a part in shaping their paths keeps her inspired.

A Shared Mission for Africa’s Future

The women of ALX are united in their mission to bridge gaps, break barriers, and create lasting opportunities for the leaders of tomorrow. Each of them, as fierce advocates for inclusion, representation, and empowerment, represent the limitless potential of Africa’s women.

Through ALX, Ruby Igwe, Naima McLean, Katia Igori, and Shana-Michelle Rabonda are championing change for women in tech, leadership, entrepreneurship, and the creative economy. Together, they are paving the way for a future where women lead, innovate, and thrive.

Inspired by the work these women are doing? Get involved, or join an ALX programme to find out how you can be part of the change.

To learn more about ALX, please visit www.alxafrica.com

The post The Women Leaders at ALX who are Pioneering Tech in Africa first appeared on ALX Africa.

ALX Ventures is dedicated to fostering the next generation of leaders and business founders through world-class training and support programs like the Founder Academy, which equips aspiring entrepreneurs with the tools, mentorship, and community needed to build thriving businesses. The Do Hard Things Challenge serves as a dynamic platform within this initiative, showcasing the grit, innovation, and ambition of Africa’s most promising startups. 

Following our recap of the first eight episodes in Part 1, which highlighted pitches across major African cities, we now turn our attention to the electrifying final four episodes, filmed in the beautiful paradise of Mauritius, where the finalists battle for the ultimate prize.

Now, let’s recap the incredible journey of our finalists in episodes 9 through 12!

Episode 9: “Island of Opportunity”

Watch Episode 9: Island of Opportunity

In “Island of Opportunity,” our eight incredible finalists arrive in Mauritius, buzzing with excitement and a touch of nerves! Get ready to meet Abderrahman El Fahli, Dina Yacob, Doreen Owoo, Denis Muchoki, Gift Oyakhire Akobundu, Samar Elghalban, Paul Dominion Ladi, and Bavukile Vilane. 

This episode is all about their backstories and their feelings as they embark on the final stage of this life-changing challenge. Feel their passion, their drive, and their dreams as they prepare for the week ahead. It’s truly inspiring!

Episode 10: “Deal or No Deal?”

Watch Episode 10: Deal or No Deal

“Deal or No Deal?” puts our finalists to the test! They pitch to local prospective customers in Mauritius, showcasing their sales skills and their business’s global potential. It’s a rollercoaster of triumphs and tough lessons! Witness firsthand which founders secure early adopters and which face unexpected hurdles. 

This episode is a masterclass in adaptability and resilience. You won’t want to miss the real-world interactions and the valuable feedback they receive from companies like Gift.mu, Moka Smart City, African Leadership University, and more!

Episode 11: “Angels & Ambitions”

Watch Episode 11: Angels & Ambitions

The stakes get higher in “Angels & Ambitions” as our finalists mingle with angel investors at a high-energy cocktail event. The pressure is on as they prepare for the final pitch night. 

This episode captures the raw energy and nerves as they deliver elevator pitches and make crucial connections. Feel the tension, the excitement, and the determination as these entrepreneurs network and build relationships that could change their futures.

Episode 12: “Dreams Come True”

Watch Episode 12: Dreams Come True

The grand finale! “Dreams Come True” is where the Do Hard Things Challenge culminates. Each finalist takes the stage to present their final business pitch to our esteemed judges: Pepe Carrillo, Aisha Jackson, and Veda Sunnassee. The judges deliberate, and the top three winners are selected. 

This episode is filled with powerful presentations, heartfelt moments, and life-altering decisions. Whose dreams will come true? You’ll have to watch to find out! This is the culmination of weeks of hard work, dedication, and unwavering belief in their visions.

Closing Summary

The Do Hard Things Challenge is more than just a competition; it’s a journey of growth, learning, and transformation. These episodes are a testament to the incredible talent and potential within Africa’s entrepreneurial ecosystem. ALX Ventures is incredibly proud to support these founders and provide them with the resources they need to succeed.

Inspired? Ready to take your own entrepreneurial journey to the next level? Don’t miss your chance to be a part of the next Do Hard Things Challenge! The competition is exclusively available for ALX All-Access Members. 

Sign up for the Founder Academy by visiting www.alx-ventures.com. Your dream of launching and scaling a successful venture could start today! Join us, and let’s do hard things together!

The post Do Hard Things Challenge Part 2: Season Finale Review & Recap first appeared on ALX Africa.

How do we do this? Through programs like the Founder Academy, where aspiring entrepreneurs gain the tools, mentorship, and community they need to succeed. And what better way to witness this transformation in action than through the Do Hard Things Challenge? 

This electrifying series follows ambitious founders from across Africa as they pitch, pivot, and persevere in their quest for success. Get ready for a rollercoaster of innovation, passion, and a healthy dose of “doing hard things.”

Episode 1: Nairobi, Kenya – “Silicon Savannah Showdown”

Watch Episode 1: Silicon Savannah Showdown

Our journey kicks off in our vibrant tech hub in Nairobi, where the energy is palpable and the competition is fierce. Three daring founders step into the spotlight, each armed with a vision to revolutionize their respective industries: We’ve got Klima360 aiming to tackle climate change, E-Moti electrifying transportation, and Investa Farm cultivating agricultural innovation. 

The judges are a formidable panel including Mareme Dieng from 500 Global, Favour Ruihu, and Victor Maina, CEO of Duhqa. What unfolds is a thrilling showdown, with each founder bringing their A-game. Will their pitches soar, or will they stumble? This episode is a must-watch for anyone seeking inspiration from the heart of Africa’s Silicon Savannah.

Episode 2: Kigali, Rwanda – “Rise of the Land of a Thousand Hills”

Watch Episode 2: Rise of the Land of a Thousand Hills

Next, we land in the breathtaking landscapes of Kigali, Rwanda, where innovation is blooming amidst the hills. Wavapower is on a mission to bring sustainable energy solutions, Minetech is digging into mining technology, and LadX is delivering logistics solutions with a twist. 

Our judges, Nicholas Hu of Sand Technologies and Andrew Larsen from Renew Capital, are ready to grill these founders and see if their ideas can stand the heat. This episode delivers a powerful dose of Rwandan resilience and ingenuity. You’ll be on the edge of your seat as these founders pitch for their dreams.

Episode 3: Johannesburg, South Africa – “Gold Rush 2.0”

Watch Episode 3: Gold Rush 2.0

Johannesburg, the city of gold, sets the stage for our next installment. Sync Discovery is diving into data solutions, Whatsnxt is tackling the future of tech, and COVO is creating collaborative workspaces. 

Judges Mathew Marsden of Startup Club ZA, Vigeon Richen of Richen Consulting, and Anaz Mia of Borroka Investment Group bring their expertise to the table. In this episode, expect high stakes, big ideas, and the undeniable spirit of South African entrepreneurship. It’s a gold rush of innovation, and you won’t want to miss a single nugget.

Episode 4: Lagos, Nigeria – “Hustle and Flow”

Watch Episode 4: Hustle and Flow

The vibrant chaos of Lagos, Nigeria, provides the backdrop for our next chapter. Shopalz Chao is revolutionizing retail, Uri Creative is unleashing creative potential, and Medrackhealth is transforming healthcare. 

Judges Omolabake Matthew, Olabanke Subair, and Olumide Gboukzi bring their unique perspectives to the table. This episode is a whirlwind of energy, passion, and the unmistakable hustle of Lagos. You’ll be swept up in the flow as these founders fight for their dreams.

Episode 5: Accra, Ghana – “Rising Tide”

Watch Episode 5: Rising Tide

Accra, Ghana, welcomes us with its rising tide of innovation. Cipher is focused on cybersecurity, Hive is building community solutions, and Ecorise is championing environmental sustainability. 

Judges Toyin Dania, Russel Eni, and Rahida Musa are ready to see which founders can truly make waves. This episode brings a fresh perspective and a strong sense of purpose. You’ll be inspired by the commitment of these founders to make a difference.

Episode 6: Cairo, Egypt – “Pyramids of Potential”

Watch Episode 6: Pyramids of Potential

We journey to the historic city of Cairo, Egypt, where the pyramids of potential are being built by a new generation. Challenji is gamifying learning, Hybridly is connecting talent, and Edulga is empowering education. 

Judges Aly ElShalakany, Ezzeddin Zahzah, Amr El Abbasy, and Margreet Magdy are ready to unearth the hidden gems. This episode is a blend of ancient wisdom and modern innovation. You’ll be amazed by the ingenuity on display.

Episode 7: Casablanca, Morocco – “Markets and Medinas”

Watch Episode 7: Markets and Medinas

Casablanca, Morocco, with its bustling markets and historic medinas, sets the stage for our next adventure. Novate is bringing innovation to technology, Apotek is revolutionizing pharmacy, and E-Learning AI is transforming education. 

Judges Driss Laraki, Ghita Zniber, and Salma Lahrichi are ready to navigate this maze of ideas. This episode is a vibrant tapestry of culture and innovation. You’ll be captivated by the founders’ passion and drive.

Episode 8: Addis Ababa, Ethiopia – “Innovation on the Highlands”

Watch Episode 8: Innovation on the Highlands

Our city tour concludes in the highlands of Addis Ababa, Ethiopia, where innovation is reaching new heights. SINQ is bringing solutions to technology, Wubet is focused on community solutions, and Wujo APP is creating digital platforms. 

Judges Danny Davis, Feven Tsehaye, and Adam Abate are ready to see who can soar the highest. This episode is a testament to Ethiopian resilience and creativity. You’ll be inspired by the founders’ vision and determination.

Summary

What an incredible journey! The Do Hard Things Challenge has showcased the immense talent and potential within Africa’s entrepreneurial ecosystem. From Nairobi’s tech scene to Addis Ababa’s highlands, we’ve witnessed founders who are not just dreaming big, but also putting in the hard work to make those dreams a reality.

At ALX Ventures and the Founder Academy, we’re committed to empowering individuals like these to transform their ideas into thriving businesses. Imagine having the freedom to work for yourself, earn money doing what you love, and make a real impact on the world. That’s the opportunity we offer.

Want to compete in the next edition of the Do Hard Things Challenge this year? Don’t miss your chance to win a fully-funded trip, pitch for cash investments, and gain global visibility on our show. The competition is exclusively available for ALX All-Access Members – so sign up for the Founder Academy before March 26th, 2025 by visiting www.alx-ventures.com.

The post Do Hard Things Challenge: An ALX Ventures Recap & Review Part 1 first appeared on ALX Africa.

Our commitment to creating a world where girls everywhere can dare to dream, knowing they have the resources, mentorship, and encouragement to succeed, is rooted in our mission to break barriers and uplift communities. By building an environment that nurtures potential, we enable girls and women to thrive and become global leaders in technology and beyond.

Our alumni stand as shining examples of what’s possible when girls are empowered. From securing dream jobs in tech to launching their own businesses and driving entrepreneurial impact in their communities, their stories demonstrate how access to the right opportunities can transform lives.

As we celebrate the International Day of the Girl Child, we are reminded that today’s girls are tomorrow’s leaders. By investing in their future, we are investing in a more inclusive, empowered world for all.

Visit www.alxafrica.com to learn more about how ALX is driving an inclusive tech ecosystem.

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The post Girls Who Lead: A Future Without Limits first appeared on ALX Africa.